Customer Relationship Management
Improve your CRM
Another great idea is to allow your telemarketing company to access the data from their own office. Complete with user security to customize the most suitable environment, your telemarketing sales staff no longer need to visit your office to be at their most effective.
The software can be used as a separate CRM package, or as a fully integrated CRM to your Advanced Business Manager accounting system. The integration is automated and immediate, as each transaction is processed, the accounting database is updated live. This removes the need to run separate databases and merge them to keep your data up to date in both systems.
You can easily create Customers and Contacts, add Activities such as Notes, Appointments, Emails and Phone Calls. Now decide what type of Marketing List to create, and import your list of prospects. The Campaign can be Mass Mail Out, Cold Call, E-Newsletter, TV or Radio Advertising, simply choose the type of event that suits your needs.
Follow up by converting your Leads into Prospects using the Pipeline feature. Each prospect can be active, on hold, pending, terminated or won. ABM’s CRM will also track anticipated returns against actual spend allowing you to record probability statistics and determine the overall value of your campaigns.
ABM CRM Brochure (PDF)